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Situated at the intersection between the East and the West, Serbia is a combination of ancient cultures and civilizations with a charming mix of traditional and modern ways.
If you ever visit Serbia you will be won over by its culture, natural beauty and warmheartedness and hospitality. Visitors will enjoy an amazing diversity of habitats including plains, wetllands and mountains. Those that are thrilled with untouched nature may enjoy the forests, springs, rivers, lakes and geysers. Serbia boasts of the largest sandy desert called Deliblatska Peščara and of the only jungle area in Europe called Peručac.


On Mt. Zlatibor visitors can be pampered in our spas or just enjoy a slow walk or a horeseback ride over its endless undulating, hilly and fragrant meadows. For more serious adventurers Tara Mountain offers extreme mountain climbing and mountain biking. In the mountains hikers may observe wildlife or even track their footprints. Bird watchers will enjoy viewing almost 400 different species of birds which can be found here. The country's beauty and natural diversity make it a must to see for all tourists.

There is plenty of history to be discovered with archeolocical sites from the Neolithic and Mesolithic era, antiant Roman heritage, medievel monasteries and historic churches ( numerous monuments in Serbia are to be found on UNESCO World Heritage List).

Village life is an important aspect of Serbian culture. A visit to a traditional village will provide a glimpse into the forgotten traditional way of life and allows you an escape from everyday hectic life style. Peace and delicious food all surrounded by a genuine openheartedness are things which you will certainly discover in a visit to a village or farmstead where the traditional way of life has been preserved.

With more than 300 mineral and thermal water springs Serbia is one of the richest geothermal regions in Europe. Mineral waters from Serbia are among the best in Europe and many spas bottle their water and sell it all over the world. There are numerous activities for everyone: culture, sport and entertainment, Numerous anti-stress, beauty or wellness treatments are offered to you.

While in Serbia do not miss to taste Šljivovica (plum brandy),ćevapčići (similar to kebbab), local autochtonous wines, pečenje ispod saća (traditionally roasted meat), ajvar (delicious salad from red bell peppers, chili peppers, eggplants, garlic…), kajmak (cream) and prsuta (smoked ham). These traditional Serbian delicacies can be enjoyed at a restaurant while being seranaded by tambura (long necked plucked instrument, resembles the mandolin). We are sure that visitors of Serbia will enjoy many different aspects of Serbian culture from the cosmopolitan feel of the big cities to its exotic and undiscovered regions. 

Belgrade, the capital of the Republic of Serbia, is the only capital city in Europe that lies on the confluence of two great rivers, Danube and Sava. It is a city of culture where you can visit numerous museums, galleries, concerts festivals, street performances…Belgrade never sleeps, it is active day and night, hedonism and passion are present in all aspects of life.
You can find excelent entertainment in numerous restaurants, bars, clubs, discotheces etc for a very reasonable price..The fact that Belgrade has always been one of the safest cities in Europe allows you to move freely no matter if it is day or night. Both Belgrade and Serbia register every year a two digit raise in visits of tourists from other countries.

Serbia is a unique destination. Come and learn more about its rich cultural heritage, turbulent history, get to know its authentic traditions, enjoy in untouched nature, taste delicious food. For most travelers who are looking for something new and authentic Serbia offers a memorable experience.


Baldersgatan 50, 114 27 Stockholm, Sverige
Mr. Predrag Rolović, Destination Manager for Scandinavia
0046 (0)8 21 84 36
0046 (0)8 21 84 95

National Tourism Organisation of Serbia

Mr. Predrag Rolović
Destination Manager for Scandinavia

Čika Ljubina 8, 11000 Belgrade, Serbia

Phone: + 381 11 6557 132∙ Fax: +381 11 2626 767




Belgrade by night


Danube Gorge


Studenica Monastery


Buggy ride


Meanders of Uvac River


Smederevo Fortress



Reiselivsmessen Matka pun2 1100 copy

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Privacy policy


  • Introduction
  • The personal data we collect
  • What we do with your personal data
  • Sharing your personal data
  • Third party providers
  • Your rights
  • Cookies
  • Data security
  • Contact information


This website is operated by ANTOR Sweden (“we”, “us” or “our”). We take data security and adherence to data protection legislation very seriously. This privacy policy explains how we collect, store, use and disclose any personal data we collect about you when you use this website, so whether you are new to our service or a long-time user, please do take the time to get to know our practices – and contact us if you have any questions.

The personal data we collect

Generally, the type of personal data we collect is the information that we use for the functionality of our website and its services. We also collect aggregated anonymized statistical data as well as in some cases information such as your IP address and your email address (where you provide it to us in exchange for a service).

We handle no so-called “special categories of personal data”.

What we do with your personal data

To be allowed to handle your personal data, the applicable data protection legislations obligate us to have a so-called “legal basis” for each of our purposes to process your personal data. For this reason, we have drafted the below table to show our legal basis for each of our purposes.

What we do (our purposes with handling your personal data) Our legal basis Storage time
Use of cookies to for example improve the usability of this website, provision of a personalized experience and for collecting usage statistics. We also use session cookies to improve the security of this website. Our legitimate interest to (i) improve our website, (ii) have a secure service offering and website. If you don’t want us to store cookies on your computer, you may change the settings in your browser at any time. Depending on the type of cookie. No cookie is stored on your computer for more than 6 months from the time of your website visit. See below for more detailed storage times.
We may provide you with our newsletter information (email subscription) provided that you have requested such by submitting your email address on our website or contacted us to do so. Some of the recommendations are based on profiling on your behavior in relation to our emails. Fulfillment of contract. You may at any time end the service by unsubscribing in any of the emails. Until you decide to discontinue the service (end of contract).

In addition to the above, we undertake such day-to-day measures that are necessary for businesses providing services to consumers, such as book keeping, accounting and maintaining our website security. To the extent this is not mandatory under applicable laws, we undertake these measures based on our legitimate interest. We may also analyze our customers’ behavior in order to improve our websites and services on a general level. However, such analysis will use generalized or anonymized data on an aggregated level.

Sharing your personal data

We will only share your personal data where necessary for the purposes listed in this privacy policy. This may be to other companies within our company group, government authorities and our trusted business partners. We will also share your personal data with companies (so called “data processors”) needed to deliver the services you requested, such as suppliers and vendors that will handle your personal data when providing their services to us (for example external storage).

Your personal data may be processed in different locations around the world if the parties we share your personal data with reside in a country outside the EU/EEA. Our sharing of personal data outside the EU/EEA requires certain legal ground under applicable data protection legislation. Where a country is regarded by the European Commission to be a country with adequate level of protection for personal data, this will be our legal ground. Otherwise there are three main types of legal ground on which that we may base such sharing. These are:

  1. that the transfer is necessary for our performance of the contract with you;
  2. that the transfer will be based on the standard data protection clauses for transfer of personal data to countries outside of the EU/EEA adopted by the European Commission (a copy of these standard data protection clauses can be found at http://ec.europa.eu/justice/data-protection/international-transfers/transfer/); and
  3. the EU-U.S. Privacy Shield, where the transfer is made to the United States and the recipient is duly certified.

Third party providers

Please note that our website contains links to other websites and serves content from third-party providers. This privacy policy only applies to our website and our services. When you follow links to other websites, or use third-party services and products, you should read their privacy policies. Also, if you choose to contact us via social media, this privacy policy does not apply to any personal data submitted by you as part of such contact – in such case, we recommend that you read the privacy policy of such social media provider.

Your rights

According to the applicable data protection legislation, you have certain rights as a so-called “data subject”. Below, we have listed your rights. Your rights include the following:

  1. Right to access – You are entitled to access the personal data that we handle. You are also entitled to receive certain information about what we do with the personal data. Such information is provided in this document.
  2. Right to rectification – Under certain circumstances, you are entitled to correct inaccurate personal data concerning you and to have incomplete personal data completed.
  3. Right to erasure – Under certain circumstances, you are entitled to have your personal data erased. This is the so-called “right to be forgotten”.
  4. Right to restriction of processing – Under certain circumstances, you are entitled to restrict how we use your personal data.
  5. Right to data portability – You are entitled to receive your personal data (or have your personal data directly transmitted to another data controller) in a structured, commonly used and machine-readable format from us.
  6. Right to object – You are entitled to object to certain types of handling of personal data that we carry out. This applies to all our activities that are based on our “legitimate interest”.

Finally, you also have the right to lodge a complaint with the applicable data protection supervisory authority.


A cookie is a small text file that is stored on your computer, some only until you close down your browser (so-called “session cookies”) and some for an extended period of time (so-called “permanent cookies”). If you do not wish to allow storage of cookies on your computer, you can change the settings in your browser. Note, however, that in a few cases some of our website features may not function properly and some content may not be displayed correctly as a result.

This website uses cookies for a number of reasons, including for provision of a personalized experience, for improving the usability of this website and for collecting usage statistics. We also use session cookies to improve the security of this website.

In some cases when using cookies, we share data with third parties. For example, we use Google Analytics and Google Adwords, services which transmits website traffic data to Google servers. Google Analytics does not identify individual users and does not associate your IP address with any other data held by Google. We use reports provided by Google to help us understand website traffic and webpage usage and optimize advertisements bought from Google’s own and other advertising network. Google may process the data in the manner described in Google's Privacy Policy and for the purposes set out above in this section. You can opt out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google. To opt out of advertising features from Google use this link.

For further information about cookies visit www.youronlinechoices.com.

Data security

In order to keep your personal data secure, we have implemented a number of technical and organizational security measures. For example, we maintain high levels of technical security in all systems (including traceability, disaster recovery, access limitations etc.). In addition, we have adopted policies to ensure that our employees (which of course are subject to confidentiality obligations) do not use personal data when it is not necessary. Such policies also set out our standards for when we contract suppliers, or introduce new IT systems within our operations.

Contact information

If you have any questions relating to our handling of your personal data or our use of cookies, or if you would like to invoke any of your rights under applicable data protection legislation, please send an e-mail to info@antor.se or use the following details:

Polish Tourist Organisation
Att: ANTOR Chapter Sweden / Privacy Manager
Karlavägen 47b, bv
113 49 Stockholm

Changes to the privacy policy

If we change how we handle your personal data or how we use cookies, we will promptly update this privacy policy and publish it on this website.

Last updated: 2018-05-24